The Cold Industry Is Booming — Don’t Get Left Behind

CryoBuilt
1 hour ago
3 min read

A decade ago, stepping into a cryotherapy chamber felt “cutting-edge.”Today, it’s quickly becoming standard in performance, wellness, and recovery businesses.

From pro athletes and biohackers to busy professionals with chronic pain, cold therapy is moving from niche to mainstream. And the operators who move early are positioning themselves for serious long-term wins.

A $12.34 Billion Opportunity

Cold is no longer just a trend; it’s a sector.

Recent market analyses estimate that the global cold therapy market is on track to reach around $12.34 billion by 2030. (Global News Wire: Global Cryotherapy Market Size To Worth USD 12.34 Billion By 2030) That growth is driven by:

Rising demand for non-invasive pain relief
Surging interest in sports recovery and performance
The explosion of wellness and longevity culture worldwide

For operators, that means something simple:

Wellness businesses that integrate cold therapy now stand to win big.

You’re not trying to create demand from scratch. You’re simply capturing demand that already exists and channeling it into your brand.

The U.S. (and North America) Lead the Charge

If you’re in the U.S., you’re sitting in the heart of the boom.

Multiple market reports show that North America currently holds the largest regional share of both the cryotherapy and cold pain therapy markets, with the U.S. driving most of that revenue. (Grand View Research: North America held 57.4% of global cryotherapy revenue in 2024; U.S. dominates the region.)

Why?

High participation in sports and fitness
A growing aging population dealing with chronic pain
Strong wellness, aesthetic, and performance cultures
Early adoption of advanced cryotherapy technologies

In fact, one report notes that North America captured over 40% of global cryotherapy market revenue in 2024, with the U.S. as the primary driver.

A Massive Pain & Inflammation Problem (That Cold Helps Solve)

Cold therapy isn’t just a “nice-to-have wellness add-on.” It speaks directly to some of the biggest health and lifestyle problems on the planet.

1. Arthritis & Joint Pain

Arthritis affects more than 350 million people worldwide, making it one of the leading causes of disability globally. (Global RA Network overview.)
Osteoarthritis alone impacted around 528 million people worldwide in 2019, and that number is still rising. (WHO fact sheet (Key facts)

For many of these people, cold remains one of the most trusted, accessible tools to manage pain and inflammation — from localized cold packs to more advanced whole-body cryotherapy.

2. Sports & Activity-Related Injuries

Sports and recreational activities cause millions of injuries every year.

CDC-linked data shows an annual average of 8.6 million sports and recreation-related injuries in the U.S. alone. (CDC National Health Statistics Report (2011–2014 average); APTA write-up of the same dataset.)

Behind those numbers are:

Competitive athletes
Weekend warriors
Youth sports
Everyday active adults trying to stay fit

Every one of those injuries creates demand for recovery, pain relief, and faster return-to-play — and cold therapy is a first-line option in many protocols.

Cold Is in Demand — and Cryotherapy Is Leading the Charge

Cold therapy shows up everywhere now: ice baths, cold packs, localized devices, contrast therapy, and more.

But within the larger cold ecosystem, cryotherapy is taking a leadership position.

Recent market insights show:

Cryochambers accounted for about 48.8% of the total cryotherapy market share in 2024, making them the dominant product category.
Beauty & wellness applications represented roughly 32.5% of cryotherapy usage, highlighting how far cryo has moved beyond just sports medicine into aesthetics, longevity, and general wellness. (Grand View Research (Application Insights, 2024 share = 32.5%).

Don’t Miss Out on the Boom

Let’s put it all together:

The cold therapy market is projected to hit around $12.34B by 2030.
North America (especially the U.S.) leads adoption, with cryotherapy and cold pain therapy capturing the largest regional shares.
More than 350 million people live with arthritis worldwide, and millions of sports-related injuries happen every year, all creating ongoing demand for safe, effective recovery solutions.
Cryochambers hold nearly half of the cryotherapy market, with over 32% of applications in beauty and wellness.