New Instagram Features You Should Be Using to Grow Your Cryotherapy Business in 2025

If you're running a cryotherapy studio in 2025, Instagram should still be one of your go-to marketing tools—but only if you're using it the right way.

With new features constantly being rolled out, staying ahead of the curve is key to reaching more people, building trust, and turning viewers into loyal clients.

This isn’t just about posting more—it’s about using Instagram smarter.

Here are the latest Instagram tools and features you should be using to boost visibility, improve your reach, and grow your cryotherapy business this year.

1. Trial Reels: The Best New Feature You’re Probably Not Using Yet

Trial Reels are one of the most powerful tools Instagram has rolled out in 2025—and if your account has access, you should absolutely be using them.

What Are Trial Reels?

Trial Reels allow you to publish content that’s shown exclusively to non-followers the algorithm believes are likely to engage with your content. The reel won’t appear on your main feed unless you choose to publish it later based on how it performs.

And here’s the best part: Trial Reels give everyone who uses them an equal shot at going viral—whether you have 200 followers or 200,000. It’s one of the few features that truly levels the playing field.

⚠️ Note: This feature is still rolling out. Not all accounts have access yet—but if you do, take advantage.

1. Repost What’s Worked Before

Have a reel that went viral in the past? Post it again with a new hook or audio.High-performing content often hits again when reintroduced to a fresh audience.

2. Test, Track, Repeat

If you’re still searching for your viral formula, use Trial Reels to test:

• 3 different hooks (overlay text)

• 3 different audios

That’s 9 possible versions of one video—each with its own chance to take off.What flops usually flops again. What works? Run it back. Do not post over 10 trial reels a day.

3. Use the Duplicate Hack

Already have a reel you like?

• Save it to drafts

• Tap the 3 dots > Duplicate

• Post one version to your feed, the other to Trial Reels

This lets you reach both followers and new audiences—without repeating yourself on your main profile.

Don’t Forget These Settings Before You Post:

To stay in control of where your trial content shows up:

• Go to Trial Settings

• Toggle OFF “Share to everyone automatically” (so it doesn’t post to your feed without your approval)

• If your Instagram is linked to Facebook, toggle OFF “Share to Facebook” when uploading a Trial Reel

This ensures you’re testing intentionally—not accidentally blasting content you’re still refining.

Trial Reels are one of the most low-risk, high-reward tools in social media right now. Use them to experiment with storytelling, build brand awareness, and get more eyes on your CryoBuilt chamber—especially from people who’ve never heard of cryotherapy before.

2. CapCut or Edits? Here’s What to Use for Reels in 2025

Instagram recently launched its own in-house video editing app called Edits—and if you’re creating content specifically for Reels, it’s time to start using it.

Why Edits Might Be the Smarter Choice

While CapCut remains the go-to for creators who want advanced transitions, layering, or text animations, Edits is built specifically for Instagram Reels—and that comes with serious advantages:

1. Direct Access to Trending Audio

With Edits, you can pull in any audio you’ve saved directly on Instagram. No more hunting for sound clips or trying to match music manually. Just open the app, select your saved audio, and start editing.

2. Built-in Algorithm Boost

Reels created in Edits are prioritized by Instagram’s algorithm. The quality is automatically optimized for Reels, which gives your content a better shot at being pushed to a wider audience. Simply put: Instagram prefers content made in Edits.

3. Built-In Advanced Analytics

Unlike CapCut, Edits offers in-app performance data that gives deeper insight into how your reel is performing once published. You can track reach, engagement, and retention—right from the editing app—making it easier to improve future content.

Pro Tip:

Create a basic version in Edits and then run A/B tests against a CapCut version in trial reels. See which performs better in Trial Reels. Over time, you’ll get a feel for what style your audience engages with most.

3. Turn On SEO Indexing: Let Google Find Your Reels

Big update: As of July 2025, Instagram content is now being indexed by Google.

Yes, that means your Instagram posts—if optimized correctly—can show up in Google search results, just like your website.

What Does That Mean for Your Cryotherapy Business?

If someone searches “Cryotherapy near me” or “best recovery centers in [Your City]”, there’s now a chance your Instagram Reels, posts, or photos could show up alongside traditional websites. Even more? Content that ranks high on Google may also show up in AI tools like ChatGPT and Google Gemini when users ask location-based wellness queries.

This makes Instagram not just a social platform—but a key player in your local SEO strategy.

How to Make Sure Your Posts Are Indexed:

1. Switch to a professional account (business or creator)

   • If you’re still using a personal account, it’s time to upgrade.

2. Go to Privacy > Posts and Reels > SEO Indexing

   • Toggle ON: “Allow public photos and videos to appear in search engine results.”

3. Use searchable captions

   • Skip vague one-liners. Instead, use keywords like:

     • “Cryotherapy in Austin, Texas”

     • “Whole-body cryo for recovery”

     • “Post-workout cryotherapy in Sacramento”

   
   

Pro Tip: Add your business name and location to your bio and captions regularly. This helps both search engines and AI models associate your content with local intent.

Bottom line: This is a free way to boost visibility and local discoverability—without spending more on ads. Just set it once, and every post going forward becomes a mini SEO booster for your brand.

4. Creator Collabs: Double Your Reach with One Post

The Collab feature on Instagram allows two accounts to share the same post or Reel—giving you combined visibility, engagement, and reach. When used strategically, it’s one of the fastest ways to grow your cryotherapy brand’s audience, especially when you collaborate with partners who already have trust with their own followers.

If you’ve created an engaging, high-quality Reel about cryotherapy, we’d love to see it.

👉 Tag us or invite @cryobuilt as a Collab partner on your Reel.

If approved, the post will be shared to our official feed, where it can be seen by thousands of cryo fans, operators, athletes, and wellness professionals across the country.

Please note: We get a high volume of Collab requests, and while we’d love to accept everyone, we only approve the best of the best—content that is visually clean, informative, on-brand, and adds value to the cryotherapy conversation.

If that’s you? We’re excited to potentially share your work and amplify your business.

5. Carousels Are Back—and Better Than Ever

In 2025, Instagram is boosting carousels in the algorithm again—especially those that provide educational value. If you’ve been sleeping on this format, now’s the time to bring it back into your content strategy.

Why carousels work for cryotherapy businesses: They’re one of the best ways to break down complex topics into digestible slides, whether you’re explaining:

• The difference between cold plunge and cryo

• How often clients should book sessions

• The science behind inflammation and recovery

You’ll notice we use carousels frequently on our own @CryoBuilt page—because they work.

Bonus Tip: Add Audio for Extra Reach

Instagram now allows you to add trending audio to carousels—and if you do, they may be featured on the Reels Explore page, giving you even more visibility.

Just make sure the audio fits the vibe, keep the visuals clean, and lead with a strong headline or hook on the first slide to stop the scroll.

Conclusion

Instagram is evolving fast—and so should your strategy. From Trial Reels and Edits to Collabs and SEO indexing, these tools aren’t just trends—they’re growth levers. Whether you're educating your audience, reaching new clients, or showcasing your CryoBuilt chamber, using these features strategically can help you turn views into visits and followers into loyal clients.

Stay consistent, stay curious, and don’t be afraid to experiment. The brands that win on Instagram in 2025 are the ones who adapt early.